Sponsorship Overview

Bring your brand across America.


Cupid’s Undie Run has become an international fundraising phenomenon in its “brief” 7-year history. Attendees partake in a pre-run party, casually jog a 1(ish) mile course in their undies, then return back to the party to celebrate everyone’s efforts…all in your undies!

100% of net proceeds go towards NF research through the Children’s Tumor Foundation, a501(c)(3) non-profit rated 4-stars by Charity Navigator and spending less than 10% on administrative costs. Started by a few friends in Washington DC with 650 runners and $10,000 of fundraising, Cupid’s is now in 40 cities across the world and has raised over $11,000,000 for NF research

. With prominent media features including the Today Show, CNN, HuffPo, Runner’s World, NPR and much more, Cupid’s has had more than 8 million page views and has hosted nearly 70,000 scantily-clad runners around the globe.

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Cupid’s Undie Run offers sponsorship opportunities for all budgets. Our mission is to provide a win-win-win scenario for all involved: a great event for participants, stellar coverage for partners and generous giving to the Foundation. Perks of partnership include:

♥ PASSIONATE PARTICIPANTS – Our fun-loving, do-good participants are passionate about all things Cupid’s… especially our partnering brands (i.e. you).

♥ ALL EYES ON US – It’s a time of year when there are little-to-no other events happening, so no fear about your marketing/charitable dollars going to waste with yet another Electric-Foam-Mud-Warrior 5k that everyone quickly forgets anyways.

♥ SOCIALLY VIRAL – Who doesn’t love pics of people running around in their undies? Photos from Cupid’s Undie Run live in infamy on Facebook profiles year-round. Why not get your brand prominently placed alongside the fun?

♥ CREATIVITY IS ENCOURAGED – We go about a different route for philanthropy than most and it has proven to be highly successful. Have a CRAZY idea for a partnership? We’re all ears.

♥ IT’S FOR THE KIDS – Cupid’s isn’t just a fun event, we’re doing tremendous amounts of fundraising for one of the most worthwhile causes out there. All donations to Cupid’s Undie Run and the Children’s Tumor Foundation are 100% tax-deductible.

Download the Sponsorship Packet here.